Sanana Trading Est (STE), a fully owned company by Al Bahja Group, is UAE wing of the group’s consumer product (FMCG)division.

Dubai, with its ancient commercial and seafaring traditions, has long been recognized as the Middle East region’s leading trading hub and has emerged as its key re-export center. STE caters to the customers from Africa, Yemen & CIS countries directly or through the wholesale sector in Dubai. STE also coordinates and serves as the group’s link with its distributors and private label owners in UAE retail sector.